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Design Thinking

Design thinking is a methodology to standardize innovation process to develop creative solutions to business problems. This is a mindset and approach to problem-solving and innovation anchored around human-centered design: Who will be using this product? and How will this solution impact the user?

It uses design techniques, such as personas, empathy maps, as-is scenarios, design ideation, to-be scenarios, wireframe sketches, hypothesis-driven design, and minimum viable product (MVP) definition.

Personas

Get to know the people that we intend to help with the future product. Collect information and answer a wide array of questions about them.

  • Who are they?
  • What are their personal demographics?
  • What are their normal tasks?
  • What motivates them?
  • What problems do they face?
  • What frustrates them?

Sources